AI-generated image
When creating a post, choose “Text + AI Image” and then the visual template. The AI creates the image from the topic and your profile (niche, colors, visual identity). This is what uses credits: 30 per image. In a carousel it is 30 per slide.

Your photo
Choose “Text + Your Image” and upload the photo. The AI improves the composition and builds the post with it. It costs less (10 credits) and is the right path when the subject is your space, your product or you.

When the image does not look like my business
The generated image gets the mood right, but it is not a photo of your place. If that bothers you, use your photo. And check the “Company & Brand” section of the profile: colors, fonts and visual identity filled in there change what the AI draws. See how do I set up my business profile.
The images are yours to use however you want, including commercially. See do I own the content rights.
Answer checked on 31 August 2026.