One shows you how the feed will look before you publish and takes live what you already made. The other hands you the carousel, the Reels script and the caption of the day, ready to download. What each one solves, where each one stops and what it costs per month, with prices read on each tool's official pricing page.
Both show up in the same search for an Instagram tool, and what separates them is the order of the work: Planoly comes in once the images exist and you want to see the grid laid out, ZapPost comes in before that, when the image does not exist yet.
Go with ZapPost if
Stay with Planoly if
The rows are split by what only one of the two does and what both deliver, each in its own way.
The four Planoly rows are planning and publishing work, and it does that work well. None of them builds tomorrow's carousel screens.
| Feature | ZapPost | PPlanoly |
|---|---|---|
| Only ZapPost does | ||
| New content arrives every day, without you asking | ||
| The carousel comes built, screen by screen, in the tone of your niche | ||
| Reels script and caption with a CTA alongside the carousel | ||
| One flat price, with no exchange rate in the middle | ||
| Only Planoly does | ||
| Shows the Instagram grid laid out before you publish | ||
| Publishes on its own at the set time, or pings your phone when the network does not allow it | ||
| Link in bio page that sells digital products, with no fee per sale | ||
| Answers direct messages and comments on its own, with replies you set up in advance | ||
| Both do | ||
| Artificial intelligence helps write the caption | ||
| Suggests a post subject for when you have no idea where to start | ||
| Runs in the browser, with nothing to install | ||
The grid laid out before publishing is what keeps people inside Planoly, and it was Planoly that made that idea popular. Nothing in ZapPost fills that role.
Planoly charges in dollars, with three steps on the table, and what changes between them is how many people log in and how many social sets fit. ZapPost charges one flat price.
What exists is a 7-day guarantee. The card goes in right at the start.
The post ready on the spot, in your niche's tone, no commitment. Billed monthly; cancel anytime.
The same Studio, with premium personalization and priority support. You pay the 6 months at once.
One social set, one user, unlimited uploads, link in bio and automated message replies. That figure is the yearly rate; month to month the Starter costs US$16.00. You cannot add a person or a social set here: for that you move up a plan.
Two social sets and two users. Month to month, US$28.00. From here on add-ons exist and land on the invoice: US$10.00 per extra social set and US$5.00 per extra user, every month.
Six social sets and six users. Month to month, US$55.00. Add-ons get cheaper than on Growth: US$8.00 per social set and US$3.00 per user.
Before you compare the figures, get what a social set is. It is one account of each network: one Instagram, one Facebook, one TikTok, one Pinterest and so on. Someone looking after their own business profile fits in the Starter with room to spare. If you run two Instagram profiles, your own and a client's, you need a second set and you are already on Growth, even posting little on each one. ZapPost costs US$19.00 a month on the monthly plan, or US$11.50/mo, billed every 6 months.
The free door exists, with one detail that changes the week for anyone working at a computer: the Planoly free plan runs on the phone app and stops at 10 uploads a month. The paid plans open with a 14-day trial. On our side that role belongs to the 7-day guarantee, with the card going in at the start.
The Planoly side comes first on purpose, because a comparison that only praises its own side helps nobody decide.
Every day there is a new post waiting, already finished. In Planoly the calendar stays empty until you make something to put in it.
Planoly has an AI idea generator and caption suggestions on every plan, and that solves the blank page. The carousel screens stay your job in there, and that is the part ZapPost hands over finished.
Carousel, Reels script and caption with a CTA in the same place, on the same day, tuned to your niche.
US$19.00 a month on the monthly plan, with no exchange rate and no paying again each time somebody joins the account.
Drag the images around the grid until the sequence looks the way you want, and only then publish. ZapPost hands you the post and stops there: there is no grid to drag.
When the network does not allow auto-posting, a reminder lands on your phone at the agreed hour. With ZapPost you download and post by hand, always.
The free app plan covers 10 uploads a month, and the paid plans open with a 14-day trial. With ZapPost the card goes in at the start, with a 7-day guarantee.
Digital products, bookings and sales come out of the same page, with no fee per sale. ZapPost sells nothing for you.
Four points on each side, and they do not cancel each other out. One looks after the order the posts appear in; the other looks after there being a post to appear at all. Anyone who gets to Sunday night with an empty grid has the second kind of problem.
The difference between the two shows up in which part of the week stays yours.
There is no blank page and no building. In exchange, publishing stays with you: ZapPost does not schedule and does not lay out the grid.
Before step 1, you make the post. Planoly comes in once the content exists.
You can use both. ZapPost builds the carousel of the day and Planoly decides where it lands in the grid and takes it live: one covers exactly the gap left by the other.
No. ZapPost hands you the finished content and you download it and publish by hand. Anyone who wants posts going out on their own at a set time needs a scheduler, and Planoly covers that piece alongside the grid planning.
In part. It brings an AI idea generator, caption suggestions and a calendar that flags holidays and trending formats, all of it on every plan. What stays with you are the carousel screens, which is the part that eats the time. ZapPost hands that part over built, with the Reels script and the caption alongside.
It depends on how many profiles you look after. The Planoly Starter costs US$14.00 a month paying the year upfront, or US$16.00 month to month. ZapPost sits at US$19.00 a month, with no head count. With a single profile the two land close; the sum changes when you need a second social set and move up to Growth.
It is one account of each network: one Instagram, one Facebook, one X, one Pinterest, one LinkedIn, one YouTube, one Threads and one TikTok. Two Instagram accounts do not fit in the same set, so anyone looking after their own profile and a client's needs two, and the Starter does not take the second one.
It does, and it lives in the phone app, with 10 uploads a month. Anyone working at a computer ends up on the 14-day trial that opens the paid plans. ZapPost has no free plan, only a 7-day guarantee.
From the official Planoly pricing page, opened on 18 September 2026, and from the ZapPost plans page. Their table shows both figures, the yearly rate and the month-to-month one, and this page carries the two side by side.
The alternatives page for Planoly shows four tools with the price and the limit of each one. Three of them charge more than the Starter over there, Later at US$25.00, Plann at US$15.00 and Pallyy at US$15.00, and only Preview sits below, at US$12.50 paying the year upfront. Worth noting that three of the four have a free plan that runs on a computer, which is exactly what the Planoly free plan lacks. And the comparisons hub puts ZapPost side by side with each of them.
By Pedro, ZapPost. The Planoly prices were read on the official pricing page on 18 September 2026, and the ZapPost one on the plans page. Prices change without notice: if the date above looks old, check the source before deciding.
Picking the tool is the easy part. The hard part is having content ready on Tuesday morning, when the day already started tight.
Cancel anytime. Results vary by niche and consistency.