Who it was built for
People who sell a service and need to show up on Instagram without time to produce: dentists, nutritionists, lawyers, salons, personal trainers, neighborhood shops, consultants. The business profile asks what you sell and to whom, and the content comes out with that intent.
Personal account, creator, influencer
It works too. In the profile, describe what you do and what you want from Instagram (grow, land sponsorships, sell a product). The “Business Overview” can be about you. Reels scripts and content ideas are what pay off most in that case.
One account, one profile
Each ZapPost account has one business profile, with one niche. Anyone managing more than one Instagram profile needs one account for each. See can I have more than one profile.
Answer checked on 31 August 2026.