What the AI uses to write
Everything in “My Profile”: the niche, the business overview, the persona, the content pillars, the forbidden themes and the objectives. Plus the request you make at the time (“a post about the clinic’s holiday hours”). A complete profile gives content that reads like someone on the inside wrote it; an empty profile gives generic content. See the content came out generic, what do I do.
What the AI does not do
- It does not publish on Instagram for you. The content comes out ready to copy and post.
- It does not record video. For Reels, it writes the script and you record.
- It does not photograph your space. The generated image gets the mood of the business; to show your real place, use your photo in the post creator.
Does everyone get different content?
Yes. Every generation is new and starts from your profile and your request. There is no bank of ready posts shared between customers. See is content unique.
Answer checked on 31 August 2026.