One measures what you published, the other creates what you are about to publish. What each one solves, where each one stops and what it costs per month, with prices read on each tool's official pricing page.
They show up in the same search and take care of different parts of the week: Metricool handles what happens after the post exists, ZapPost handles the post existing.
Go with ZapPost if
Stay on Metricool if
The rows are split by what only one of them does and by what both deliver the same way.
The four Metricool rows are scheduler and dashboard work, and it does that work well. None of them writes the post you will measure afterwards.
| Feature | ZapPost | Metricool |
|---|---|---|
| Only ZapPost does | ||
| New content arrives every day without you asking | ||
| The topic of the post comes decided by your niche | ||
| A finished carousel, with a Reels script and a caption with a CTA | ||
| One flat price, whatever you post about | ||
| Only Metricool does | ||
| Publishes on its own at the set time | ||
| Shows how each post performed in the same dashboard | ||
| Follows the competing profiles you pick | ||
| Builds a PDF report you can send to a client | ||
| Both do | ||
| Artificial intelligence helps with the caption | ||
| Cancel whenever you want, no commitment | ||
The no commitment line is about the monthly mode on both. The lower numbers Metricool advertises are for paying the full year upfront, and the ZapPost six month plan charges six months at once.
Metricool charges by how many brands you connect. ZapPost charges one price. That is why the answer to "which one is cheaper" depends on your setup, not on the table.
What exists is a 7-day guarantee. The card goes in right at the start.
The post ready on the spot, in your niche's tone, no commitment. Billed monthly; cancel anytime.
The same Studio, with premium personalization and priority support. You pay the 6 months at once.
One brand, 20 scheduled posts a month, 5 competitor profiles and 30 days of analytics history. No end date: it is enough to try the schedule and measure routine.
Unlimited publishing, up to 5 brands, up to 100 competitors followed, PDF reports and analytics history with no cutoff. Paying the full year upfront drops the advertised price to US$20.00 a month.
Post approval, team and client management and custom report templates come in, with up to 15 brands. Paying the full year upfront, US$53.00 a month.
The Metricool bill grows with the brands and with whoever approves the posts. One brand fits in the free plan until you hit the 20 posts of the month. Unlimited publishing starts at US$25.00 a month, and sending a post to a client for approval before it goes out only exists from US$67.00 a month up. ZapPost costs US$19.00 flat per month on the monthly plan, or US$11.50/mo, billed every 6 months.
Both let you cancel whenever you want. And you can run both: ZapPost creates the post of the day, Metricool publishes it at the set time and shows how it went.
The Metricool side comes first on purpose, because a comparison that only praises its own side helps nobody decide.
Every day there is a new post waiting, already finished. In Metricool the calendar stays empty until you create something to put in it.
The content is tuned to your niche, so you do not have to think about what to write before you write. No scheduler solves that step.
Carousel, Reels script and caption with a CTA in the same place, on the same day. The Metricool AI helps with the caption, on counted credits, and the carousel screens and the script are still on you.
US$19.00 a month on the monthly plan, with no per brand math. On Metricool, every brand you add moves the bill.
You schedule in the morning, it publishes at night and shows the numbers afterwards. ZapPost neither publishes nor measures: you download and post by hand.
You pick the profiles and follow what they post and how it goes. Nothing in ZapPost looks outside your own content.
One brand and 20 scheduled posts a month, with no end date. On ZapPost the card goes in on day one, with a 7 day guarantee.
The PDF report comes out of the dashboard finished, and post approval is there in the upper plans. Anyone handling client accounts has that whole path inside the tool.
Four points on each side, and they do not cancel each other out. One takes care of publishing and of the numbers that come after, the other takes care of there being a post to publish. Whoever gets stuck at the creating step stays stuck with the analytics dashboard open on the screen.
The difference between them shows up in which part of the week is still yours.
No blank screen and no building. In exchange, publishing and measuring stay with you: ZapPost does not schedule and shows no numbers.
Before step 1, you create the post. Metricool starts once the content exists.
You can use both. ZapPost creates the content of the day and Metricool publishes it at the hour that works and shows how it went: one covers exactly the gap the other leaves.
No. ZapPost hands over the finished content and you download it and publish by hand. Anyone who wants posts going out on their own at a set time needs a scheduler, and Metricool is a good one.
Its artificial intelligence helps with the caption, on credits counted by the plan. The topic, the text and the carousel screens still come from you, before any scheduling. Metricool organizes, publishes and measures what you created.
It depends on how many brands you connect. Metricool starts at US$25.00 a month on the monthly plan, and it has a free plan with 20 scheduled posts a month. ZapPost costs US$19.00 flat per month. Anyone posting rarely stays free on Metricool; anyone publishing every day pays on both.
It does: one brand, 20 scheduled posts a month, 5 competitor profiles and 30 days of analytics history, with no end date. Anyone publishing once a day hits the ceiling in the third week. ZapPost has no free plan, only a 7 day guarantee, with the card going in at the start.
You can, and it is the pairing that makes sense: ZapPost hands over the carousel, the script and the caption of the day, and Metricool publishes at the hour that works and shows the result afterwards. Neither one does the other one's job.
From each tool's official pricing page. The Metricool numbers were read on 3 September 2026, on the monthly toggle and in dollars. The price used in the comparison is always the monthly plan with no commitment, because a price with months paid upfront next to a month to month price is not a fair comparison.
The alternatives page for Metricool lays out the other schedulers, with the price and the limits of each one. And the comparisons hub puts ZapPost side by side with each of them.
By Pedro, ZapPost. The Metricool prices were read on the official pricing page on 3 September 2026, on the monthly toggle, and the ZapPost one on the pricing page. Prices change without notice: if the date above looks old, check at the source before you decide.
Picking the tool is the easy part. The hard part is having content ready on Tuesday morning, when the day already started tight.
Cancel anytime. Results vary by niche and consistency.