When one profile is enough
If both sides belong to the same business (the clinic and the doctor who works there, the shop and the owner who appears in Stories), you can describe both in the profile: in “Business Overview” you explain how they relate, and in “Content Pillars” you add the themes of both. Magic Mode will alternate between them.
When you need two accounts
When they are different audiences and voices: a nutrition profile and a clothing store, for example. Mixing both in the same profile gives confusing content for both. Each account uses one email and has its own Library. See also can I use it for multiple clients.
I want to change my account’s niche
That you can do. Go to “My Profile”, change the fields in the “Content” section and save. You can also click “Redo account setup” and answer the initial questions again. The Library history stays.
Answer checked on 31 August 2026.